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The promotional planning process

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Published by Praeger in New York, N.Y .
Written in English


  • Sales promotion -- Planning,
  • Marketing

Book details:

Edition Notes

StatementRoger A. Strang.
LC ClassificationsHF5438.5 .S77
The Physical Object
Paginationxii, 127 p. ;
Number of Pages127
ID Numbers
Open LibraryOL4104232M
ISBN 100030491010
LC Control Number80018848

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Jun 21,  · The marketing planning process structure discussed above can further be elaborated. Marketing Planning Process Steps. The steps of marketing planning process we are going to discuss almost remains the same for each kind of business with a little amendments according to the scenario, 1. The first step involves develop the action plan. One of the five major participants in the promotional process: companies that provide specialized functions the other participants use in planning and executing the promotional plan; include marketing research companies, package design firms, consultants, photographers, printers, video production houses, and event marketing services. The key to success for small businesses is taking strategic action. Developing a promotional plan that contains a detailed and concise strategy for business growth and development is essential for taking strategic action. Establish your promotional budget and goals before you . It's the book that every marketing student or professional must have! "Marketing Planning: Where Strategy Meets Action" is a marketing planning guide, but it's not heavy and exhausting as guides or textbooks usually are. Mr. Sorger uses a very practical, interesting and dynamic approach to present valuable information to professionals, with experience or even without any experience, to conduct Cited by: 2.

Learning checkpoint 2: Coordinate promotional activities 55 Topic 3: Review and report on promotional activities 59 3A Analyse feedback to determine the impact of promotional activity 60 3B Assess the effectiveness of the promotional planning process 64 3C Provide feedback to personnel involved in promotional activity The main stages which is involved in sales promotion planning are: 1. Establishment of objectives, 2. Selection of promotional tools, 3. Planning the sales-promotion programme, 4. Pre-testing, 5. Implementation and 6. Evaluation. As in the case of advertising, effective sales promotion involves an on-going process with a number of stages. 1. Developing a Marketing Plan: Planning is a method for achieving an end. If a service business wishes to survive and prosper in a competitive environment, it needs to establish a set of marketing goals that explicitly recognizes where the organization is now, where it would like to be, and how it proposes to get from here to there. Promotion is one of the four major elements of the marketing mix. Therefore, an integrated marketing communications (IMC) strategy consisting of a combination of promotional tools could be an Author: Mark Camilleri.

• Traveling to do book signings and make other appearances. • Schmoozing with key people who can arrange for promotional events. Log how much time each week you can devote to your promotional plan. This might be two hours in the early morning before you go to work. Maybe you have your weekends free for promotional planning. The CVS Promotional Planning System allows CVS personnel and CVS vendors to execute all promotional planning tasks within a single location. Facilitating each step of the ad block submission process, the website eliminates the need to reference outside sources or spreadsheets and supports a faster, more effective process. 5 Steps of promotional planning in Web world. 1. identify target audiences promotion budget is based on last year's percentage of sales or estimates for present year's sales. Planning process of developing media objectives, strategies, and tactics for use in an advertising campaign. In many cases the final response sought is purchase, but purchase is the result of a long process of consumer decision making. Need to know where the target audience now stands (in the process), and what state they need to be moved to. Adoption Process. Not Aware--Advertising/Publicity Aware--no knowledge Advertising/Publicity.